To amplify the reach of the campaign, Narayana Nethralaya leveraged social media platforms such as Instagram, Facebook and Youtube. A series of reels and stories were shared, highlighting key messages about glaucoma prevention, early detection as well as treatment options and its management.
The hashtag #NNRunForSight was used throughout the campaign to enhance visibility. Metrics:
Reels and Stories Shared: 15+
Total Reach: 1,00,403
Total Views: 91,483